Professor Sorenson explains that some of the large public service campaigns or public information campaigns that have occurred over the last decade have clearly influenced more educated sectors of the population to make changes in reducing tobacco use.

Glorian Sorenson, Ph.D. is professor in the Harvard School of Public Health and director of the Center for Community-Based Research at the Dana-Farber Cancer Institute. She specializes in understanding how cancer interventions can be tailored for different audiences and different social setting. Here she describes an anti-smoking campaign that produced dramatic results in blue collar workers. “So some of the large public service campaigns or public information campaigns that have occurred over the last decade have clearly influenced more educated sectors of the population to make changes in reducing tobacco use. But there is still a chunk of the population – and we can think of that in part as blue color workers and other workers – who haven't totally reduced tobacco use in the same way. And actually if we also look at the rate of the decline, the rate of the decline is also much slower. So we need to think about what are ways we can particularly make programs relevant to these workers or other parts of the population.”

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